Agenda
8:30 am: Light breakfast & coffee
9 am: First Workshop (choose one)
This workshop will help you decide who should you target as your customer? This will be led by Lisa Garcia.
In this session, we will uncover your Selling Superpower to sell in a way that doesn’t leave you lost in the weeds and wondering what to do next to generate more clients and revenue. We will talk about the 7 phases of the emotional journey to enroll your dream clients and customers into saying “yes” to your products and services. Understanding the psychology of selling (and even your marketing) can create opportunities to double your revenue and deepen relationships so you are the only person your future clients and customers think to buy from when they are ready. This will be led by Amy Hager.
There are various avenues to look for ways to raise capital. In this session the instructor will help show you where the money is. This will be led by Carolina Medina and Greg McFetridge.
10:45 am: Second Workshop (choose one)
What should you work on? When should you work on it? Are there things you can do with assistance? This will be led by Brittani Toler.
Businesses that need to hire don’t want to do it often. What are things you can do to attract and retain the talent you need? This will be led by Lara Andrake, SHRM.
You’ve identified the customer. What are the next action steps you need to take to be successful at sales. This will be led by Eric Byrd.
12:30 pm: Lunch Panel What I Know Now That I Wish I Knew Then
Guided conversation by Eric Bryd with Culpeper businesspersons: Tabatha Fulton, Wade Schick and Pep Troilo.
Speaker Bios
Lara Andrake
Bio
Lara brings a dynamic perspective that incorporates a practical approach to solving organizational obstacles. Currently, she serves as the Chief, Shared Services and Enterprise Risk Management at Albemarle County and adjunct Faculty at PVCC, where she teaches Human Resources, Business Law and Principles of Management. Lara has served on the Charlottesville SHRM Board as Secretary.
In her free time, you can find her spending time with Christopher, her husband, kayaking, watching movies, or visiting craft shows.
Eric Bryd
Bio
Lisa Garcia
Bio
instructional tools and processes, mentored and instructed for the National Science Foundation’s I-Corps program, and taught at Virginia Tech’s College of Business and College of Engineering. She previously directed the Regional Accelerator and Mentoring Program (RAMP) in Roanoke, VA, and served
as Vice President of entrepreneurial development at Verge. Lisa now works with SBDC Virginia to support STEM companies in international trade. With a background in journalism, Lisa’s career evolved through nonprofit work and
financial planning into technology-focused roles. She is actively engaged in community service, including leadership roles in the New River Valley TimeBank, Dialogue on Race, and the Town of Blacksburg’s Recreation Advisory Board. Lisa is a Virginia Tech graduate and resides in Blacksburg with her husband and is the proud parent of two grown children.
Amy Hager
Bio
Amy really enjoys connecting with people from all over the globe to help them spread the word about their amazing missions and movements. When presenting or facilitating, she engages audiences to leave with new and achievable ideas to improve their organizations, and communities. When she’s not working with her clients, speaking at conferences, or coaching professionals you can find her out and about, whether on her boat, at a winery, or exploring the world!
Greg McFetridge
Bio
Carolina Medina
Bio
Brittany Toler
Bio
When Brittany implemented EOS® in her business, she saw how these tools change businesses for the better and became an implementer herself. She helps her clients clarify their VISION, gain more TRACTION towards that vision throughout the organization, and have a HEALTHY team able to resolve conflict and align on execution while enjoying the work together. Her clients are entrepreneurial, growth-minded companies throughout the Mid-Atlantic.
Based in Richmond VA, Brittany enjoys the history, hiking, and opportunities Virginia offers her and her family.
Lunch Panel Bios
Tabatha Fulton
Bio
Tabatha is also a proactive member of the Culpeper community, serving on the board of
Culpeper Renaissance Inc., and actively contributes through various local initiatives, including fundraising and collaborative projects that boost tourism. Her commitment to fostering a vibrant community and economic vitality in Culpeper is evident in both her business ventures and
community activities.
Wade Schick
Bio
Wade bought the Chrysler Dodge Jeep Ram franchise in 1996 and moved to Culpepper that same year. Over the next 28 years Wade and his family have grown the business almost ten fold going from selling 15 vehicles per month to selling an average of 80 vehicles per month and taking the employee base from 12 to 30 employees. Semi retired now Wade’s son Joseph is running the day-to-day operation of the business.
Pep Troilo
Bio
Joseph A. Troilo III, better known as Pep, married Raven in 2009 and together they have 2 children Jospeh A. Troilo IV “TJ” and Colbie Mae. He graduated from Culpeper Hich School in 2002 and attended WyoTech in Pennsylvania. He grew up working in the family business Rosson & Troilo which was established in 1928 by his Great-Grandfather. Pep serves on many community organizations and committees but most notably the Chief of Brandy Station Volunteer Fire Department. He holds numerous fire, EMS, incident management, instructor, Automotive Service Excellence, heavy equipment recovery specialist certifications as well as a Licensed Class A contractor.
Local vendors used:
Breakfast from Ole Country Store
Coffee from Raven’s Nest
Lunch from Deli*icious
Speaker gifts from Green Roost and Raven’s Nest
Join us tonight at the Culpeper Business Appreciation Reception!
Contact Us
Culpeper Department of Economic Development
803 South Main Street
Culpeper, VA 22701
540.423.4432